H&M Hunts For Design Talent

14 Jan

H&M announced their new design competition for fashion students called the “H&M Design Award.” The award will include a monetary prize of approximately $63,500, a spot on the runway for stockholm fashion week and of course the opportunity to sell in the H&M stores in addition to the possibility of their clothes being modeled on creepy computer generated models. Students from fourteen schools across Europe are in the running. The first pick of winners will be categorized as top designers for their country. The second round of judging will pick the overall winner. You may log on to designaward2012.hm.com to view and keep up to date with each student’s progress. The winner will be picked and their line will showcase on February 1st via the online website.

Are you a fashion and design guru? Who do you think will ultimately win this competition? I would love to hear your thoughts and opinions on these European designers.

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